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This program prepares graduates to research consumer needs, develop products and services that satisfy those needs, and communicate benefits through effective promotions that stimulate demand. Marketing skills are necessary in most organizations, and our graduates assume exciting careers in some of the best companies in America. National surveys indicate that the salary growth rate for marketing graduates is the highest among all business disciplines.

Degrees

Students earning a bachelor’s typically complete a total 120 credit-hour curriculum required to graduate. Some degree programs can require additional credits.

This degree is a Bachelor of Science in Business Administration (B.S.B.A.) with a specialization in Marketing. If desired, a student may select an additional specialization to double-specialize.

  • MKT 346: Market Research
  • MKT 348: Consumer Behavior
  • MKT 457: Marketing Strategy

Plus two of the following:

  • MKT 325: Sports Marketing
  • MKT 349: Personal Selling
  • MKT 350: Digital Marketing
  • MKT 359: Fashion Marketing
  • MKT 362: International Marketing
  • MKT 422: Consultative Professional Sales
  • MKT 368: Business to Business (B2B) Marketing
  • MKT 380: International Business & Marketing in Asia
  • MGT 347: Technology, Innovation & Design Thinking

More information about this degree is available on the or by request from our Admissions team.

A minor typically requires 6 courses or 18-24 credit hours of coursework. Some programs may require additional credits.

  • MGT 123B: Foundations of Business    
  • MKT 345: Marketing Management    
  • MKT 348: Consumer Behavior

More information about this degree is available on the  or by request from our Admissions team.

Potential Careers

  • Marketing Manager
  • Digital Marketing Specialist
  • Market Research Analyst